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Identifying a Niche

5 March 2010 47 Comments
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DetectiveComing up with a idea for your website

This is probably one of the toughest you’ll have to overcome when developing your website. This idea has to have a good amount of traffic flowing through the keywords, SEO capabilities (meaning you’ll be able to achieve the number one spot in google), and the right amount of affiliate programs to actually make money. If you are worried about the technical part, by getting over this hurdle you will be half way there.

There are two ways to tackle thinking up a new idea. You can either just pick something like a hobby and then write a content based site on that or you can think about a good product that you use and enjoy to promote and go from there.

If you can write about fishing all day and not get bored then that would be the perfect website idea. As i’ll mention below, although fishing is such a large topic  you can find a niche within it and make the big bucks.

Narrowing Down Your Idea

This is one of the most popular ways to go and there are a number of advantages and disadvantages. It basically doesn’t matter what your hobby is someone out there on the web will be interested in it.

Lets say your hobby is computing. Firstly there are billions of web pages about the general subject of computing and you will have to compete with these for visitors at some point. So instead of targeting these huge words you need to narrow down the topic and find your niche area within.Here’s a good example of narrowing down a topic to a niche. Cooking -> Kitchen Wear -> Spoons.

Your probably going to see the word niche pop up everywhere on this site if you dont know what a niche is you can check out “what is a niche” or pretty much take the very lean summary I gave above about narrowing down a website topic to a smaller topic as the meaning of a “niche” (the niche being the smallest website).

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